Blog

Theme parks and video games may seem like separate entertainment mediums, one exists in the digital realm, while the other thrives on physical experiences. But at their core, they share a fundamental goal: to transport audiences into immersive, carefully designed worlds. Whether navigating the dense jungles of an action-adventure game or exploring a pirate-themed section of a theme park, both experiences rely on interactivity, storytelling, and emotional engagement to captiva

In the world of theme park design, rides, attractions, and immersive spaces aren’t just about thrills or spectacle, they’re about storytelling. Narrative is the backbone of experiential design, transforming physical environments into emotional journeys that engage visitors on a deeper level. Without a strong story, a theme park or experiential spaces can feel like a collection of unrelated attractions rather than a cohesive, immersive world. A great theme park experience does

As a commercial artist, my portfolio/ gallery isn’t necessarily a reflection of my full range of abilities—it’s a reflection of what I’ve been asked to do. I'm sure you've experienced something similar. Our folios are a curated selection of work based on briefs, client needs, and industry trends. While it might showcase skill and professionalism, it rarely tells the full story of what you could do if given the chance and often shows a few select images from projects that in r

Combining real-world models and computer-generated assets in computer games is a popular technique that enhances realism and immerses players in richly detailed environments. This approach blends physical, real-world elements with digital artistry to create engaging and believable game worlds. Real-world models are brought into games through techniques such as Photogrammetry. This process involves taking multiple photographs of a real-world object or environment from various

In the realm of creativity, choice is often seen as the key to innovation and expression. The more options we have, the more potential pathways for original thought and creation—or so the thinking goes. However, in practice, too much choice can be overwhelming and paralyzing, leading to decision fatigue and diminished creativity. This phenomenon, known as the "Paradox of Choice," suggests that while having some choices is essential for creative freedom, an overabundance can a

Narrative is crucial to the computer games industry because it enhances player engagement, enriches gameplay experiences, and differentiates games in a competitive market. A compelling story draws players into the game world, fostering a sense of purpose and emotional investment. Games like The Last of Us or Red Dead Redemption create memorable experiences because of their rich narratives and well-developed characters. Additionally stories provide players with a reason to eng

Somebody in the annals of history once said “Suggestion is more expressive than precision”. This was a good point, well made and especially so in the area of concept art, or where concept art blurs its way into “concept illustration”. As most of us will already know, in 2D, 3D design and build, code and QA, there are many iterations and corrections as the development process rolls along and we find ourselves in 2D spending most of our time in a visual problem solving situatio

An interesting insight into how narrative can affect the experience of playing a game, how that has evolved for the better and in some cases not. https://youtu.be/LGyx-G4HPnc

Despite the fact that you might imagine this is a fairly straight forward question, I have been asked it several times especially in the field of Computer Games. Different people would probably answer it in their own way, but for me Art Direction has several straight forward levels or stages. When these are in place and stage gated correctly, the process can be surprisingly simple….even fun! Firstly I think the position requires a firm understanding of the stages of developme